By clicking “I Agree,” you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy and how we collect, use, and protect your personal information.

1. Introduction

This Privacy Policy outlines how NextEra Marketing, LLC ("we," "us," or "our") collects, uses, shares, and protects your personal data when you interact with our website, digital ads, content, campaigns, and services. This Policy complies with the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the EU and UK General Data Protection Regulation (GDPR), Switzerland’s Federal Act on Data Protection (FADP), Australia’s Privacy Act 1988, and the EU-U.S. Data Privacy Framework (DPF) and its extensions.

2. Types of Information We Collect

a. Personal Information

• Full name

• Email address

• Phone number

• Mailing or business address

• Job title, industry, and employer

• IP address and device identifiers

• Social media handles or linked platform IDs

• Any other information you voluntarily submit through forms, surveys, or communications

b. Marketing and Advertising Data

• User behavior across marketing campaigns

• Email open and click-through rates

• Online identifiers and ad impressions

• Interest segments and audience profiles

• CRM data and lead source information

• Engagement history with marketing automation platforms (e.g., GoHighLevel)

c. Usage and Analytics Data

• Browser and device details

• IP address and geolocation

• Website pages visited

• Time spent on site

• Clickstream behavior and referring pages

• Interactions with ads, CTAs, and email campaigns

d. Cookies and Tracking Technologies

• Session and persistent cookies

• Web beacons, pixels, and tags

• Google Analytics, Facebook Pixel, and third-party scripts

• Device and browser fingerprinting

• Behavioral tracking for remarketing purposes

e. AI-Integrated and Automated Data

• AI-generated profiles based on marketing interactions

• Predictive engagement metrics and lead scoring

• Language, tone, or content preferences inferred by AI tools

• Automated decision-making logic for ad placement, audience segmentation, and message optimization

We use AI-powered tools and automations—including but not limited to AI agents, chatbots, smart scheduling, and automated email/SMS delivery systems—to improve service delivery, enhance customer experience, and optimize campaign performance. These tools may process client or end-user data to respond to inquiries, generate content, or take predefined actions based on user behavior. AI technologies used by NextEra do not operate independently of human oversight in legally or ethically sensitive matters.

f. Third-Party Media and Platforms

• Data shared by integrated third-party platforms (e.g., Facebook, LinkedIn, Google Ads, YouTube)

• Embedded content interaction data

• Social login or OAuth permissions and metadata

• Cross-device tracking and attribution models used by ad networks

NextEra Marketing is not responsible for the privacy policies or practices of third-party platforms. We encourage users to review those platforms’ privacy notices.

3. How We Collect Data

We collect data:

• Directly from you when you complete forms, contact us, or interact with our content.

• Automatically, through cookies, tracking technologies, and analytics tools.

• From third-party sources, including advertising networks, analytics platforms, social platforms, and public databases.

4. Legal Basis for Collection

Under applicable international data privacy laws (including GDPR and FADP), we rely on the following legal bases to collect and process personal data:

• Your consent

• Performance of a contract

• Compliance with legal obligations

• Our legitimate business interests

5. Data Collection and Use

We use your data to:

• Provide and improve our marketing services

• Personalize user experiences and content

• Analyze campaign performance

• Send marketing communications

• Comply with legal and regulatory requirements

• Train, optimize, and audit AI systems used in marketing

We do not sell your personal data.

6. How We Use and Disclose It

We may share data with:

• Service providers (hosting, email, analytics, CRM)

• Advertising partners, media platforms, or affiliates

• Government or legal authorities if required by law

• Acquirers or successors in the event of a corporate transaction

Each third party is contractually obligated to maintain confidentiality and comply with relevant data privacy laws.

7. How We Protect the Data

We implement administrative, technical, and physical safeguards, including:

• SSL encryption

• Firewalls and intrusion detection

• Access controls and secure credentials

• Regular security reviews and updates

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We take your privacy seriously and protect your data using a combination of administrative, technical, and physical safeguards. This includes:

• SSL encryption across all websites and landing pages

• Firewalls, intrusion detection, and secure hosting environments

• Access controls with strong passwords and role-based permissions

• Two-factor authentication (2FA) for admin-level access

• Regular security reviews, plugin/theme updates, and malware scans

• Daily backups to ensure recoverability

• Trusted security tools (e.g., Wordfence, Sucuri) to monitor for threats

8. Data Retention Policy

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to meet legal requirements. Data is then securely deleted or anonymized.

9. International Data Transfers

Your personal data may be transferred to and processed in countries outside your own, including the United States. When such transfers occur, we implement appropriate safeguards, including:

• Standard Contractual Clauses (SCCs)

• UK Addendum

• Adequacy decisions under GDPR/FADP

• Binding corporate rules, where applicable

10. Data Privacy Framework & International Compliance

NextEra Marketing, LLC (“NextEra Marketing”) complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union, the United Kingdom, and Switzerland to the United States.

NextEra Marketing has certified to the U.S. Department of Commerce that it adheres to the Data Privacy Framework Principles with respect to such data. If there is any conflict between the terms in this privacy policy and the DPF Principles, the DPF Principles shall govern. To learn more about the Data Privacy Framework program, and to view our certification, please visit the Data Privacy Framework website.

We are committed to subjecting all personal data received from the EU, UK, and Switzerland to the applicable DPF Principles, including:

• Notice

• Choice

• Accountability for onward transfer

• Security

• Data integrity and purpose limitation

• Access

• Recourse, enforcement, and liability

Recourse and Enforcement

In compliance with the DPF Principles, NextEra Marketing commits to resolving complaints about your privacy and our collection or use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints should first contact us at: [Insert Privacy Email Address] (we can use [email protected]

If a complaint cannot be resolved through our internal process, we agree to cooperate with the relevant EU Data Protection Authorities (DPAs), the UK Information Commissioner’s Office (ICO), or the Swiss Federal Data Protection and Information Commissioner (FDPIC).

NextEra Marketing is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).

Binding Arbitration

Under certain conditions, you may invoke binding arbitration for complaints regarding DPF compliance not resolved by other means. For more information, please refer to Annex I of the DPF Principles.

11. Your Rights Over Personal Data

Depending on your jurisdiction, your rights may include:

Under the CCPA/CPRA (California Residents):

• Know what personal data we collect

• Request access to or deletion of your data

• Correct inaccurate information

• Opt out of “sharing” or targeted advertising

• Limit the use of sensitive personal data

Under the GDPR/FADP (EU/UK/Swiss Residents):

• Access and correct your data

• Request deletion or restrict processing

• Object to processing based on legitimate interests

• Data portability

• Withdraw consent at any time

• File a complaint with your supervisory authority

Under Australia’s Privacy Act 1988:

• Request access or correction

• Submit complaints to the Office of the Australian Information Commissioner

To exercise your rights, contact us at: [Insert Privacy Email Address] - (we can use [email protected]

12. How to Opt Out

You may:

• Unsubscribe from emails via the “unsubscribe” link

Email us directly at [Insert Privacy Email Address] - (we can use [email protected]

•

• Adjust cookie settings in your browser

• Use opt-out tools from third-party ad networks

13. Cookies and Tracking Technologies

We use cookies, pixels, and analytics tools to improve your experience, remember preferences, and measure campaign success. You can disable cookies through your browser settings or opt-out via tools such as Network Advertising Initiative or Your Online Choices.

14. Privacy Policy Updates

We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our practices. Material changes will be announced on our website or by email. Continued use of our services constitutes acceptance of the updated policy.

15. Publishing and Agreement

This Privacy Policy is published at: [Insert Public URL] – MarketingWhatsNext.com

You may download or print a copy for your records.

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