Let’s Get Digital.

A true partnership. We learn your business, build a strategy around your goals, and keep you informed every step of the way. You’ll always know what we’re doing and why.

AI Advertising helps businesses appear in AI-powered experiences while customers are researching services, comparing providers, and making buying decisions. It complements Search Everything Optimization by combining paid visibility with organic visibility across today’s evolving search landscape.

One of our core philosophies is simple: Own your own data.

Your marketing should build value for your business—not lock you into an agency.

NextEra sets up your digital accounts and assets on your behalf with ownership structured for your business—not ours. That means if you ever leave NextEra, your accounts, data, and digital assets leave with you.

It’s also why some of our services include setup fees: we’re building valuable infrastructure for your business that you own.

We regularly help businesses untangle accounts created and controlled by former agencies, leaving them without access to their own data, history, or digital assets.

Campaign timelines vary based on the strategy, creative needs, platform setup, tracking, and approval process. We move quickly, but we don’t rush the work that matters. Our goal is to launch as efficiently as possible while giving each campaign the research, strategy, and preparation it needs to perform.

Digital campaigns need time and data to perform. Making changes too quickly resets the learning process and makes it harder to know what’s actually working. We make changes based on patterns, not single-day fluctuations.

It’s the initial stretch of a campaign, typically two to four weeks, where the platform (like Google or Meta) gathers enough data to optimize delivery. Performance often improves significantly after this period.

Meeting frequency depends on the size, complexity, and stage of the campaign. We typically communicate more frequently during launch and early optimization, then move to strategic check-ins as the campaign matures. We also rely on your feedback about lead quality and what’s happening on your end—because some of the most important campaign work happens behind the scenes, whether we’re in a meeting or not.

We monitor campaigns more frequently during the early stages, when we’re gathering data, making adjustments, and optimizing performance. As a campaign matures, monitoring frequency depends on factors like ad spend, performance, and campaign activity. The goal isn’t to make changes just for the sake of making changes—it’s to stay close enough to performance to know when an adjustment is actually needed.

Yes. You’ll have access to live reporting through your NextEra Dashboard, where you can adjust date ranges and view campaign performance across connected platforms like Google Ads and Meta, along with broader insights from your website and Google presence.

You’ll also receive an automated monthly report. For new digital campaigns, we provide more in-depth performance analysis during the first 90 days while we’re actively optimizing. After that, comprehensive reviews are typically provided quarterly—or more frequently for larger or more complex campaigns.

Absolutely. Your business comes first. If your goals shift, we adjust the strategy to match, while still protecting the performance you’ve already built.

We operate on a cost-plus model, which means your advertising budget and our management fees are clearly separated. Whenever possible, your payment method is connected directly to the advertising platform, so you can see exactly what is being spent on your campaigns. Our management fees are disclosed separately—no hidden markups and no guessing how much of your budget is actually going toward advertising.