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Local Services Ads vs Google Ads: Which Leads Are Better?

Local Services Ads vs Google Ads: Which Leads Are Better?

by NextEra Marketing | Sep 11, 2026 | Digital Marketing

Quick Answer It depends on how you define better. In a February 2026 home-services benchmark, Local Services Ads leads cost about half as much as blended Google Ads leads and booked at a higher rate than non-branded search leads, while Google Ads jobs carried larger...

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